Stability AI and EA partner to build generative AI models

Stability AI and Electronic Arts have announced a strategic alliance to enhance game development through generative artificial intelligence. This partnership unites Stability AI’s technical expertise in advanced generative models with EA’s extensive experience in digital interactive entertainment, marking a significant step toward redefining the future of game creation.

Under the agreement, both companies will co-develop next-generation AI models, creative tools, and production workflows designed to streamline multiple phases of the game development process. An early focus will be placed on accelerating the creation of Physically Based Rendering (PBR) materials, empowering artists to generate high-fidelity 2D textures with precise colour and lighting consistency. Expanding on these initiatives, the collaboration will also investigate AI-driven systems capable of pre-visualising complete 3D environments from designer prompts, supporting creative exploration and design planning.

By integrating these generative AI capabilities, the partnership aims to significantly improve efficiency in prototyping, asset production, and narrative visualisation—enabling studios to iterate more rapidly and deliver richer, more immersive gaming experiences.